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CEI - The North Carolina Conference of English Instructors

The Advertisement Analysis

Editor's Note: This classroom application of authentic, problem-based learning was presented by Tami Sloane Thrasher, English instructor at Piedmont Community College at the North Carolina Conference of English Instructors' Fall Conference 2001 at Wrightsville Beach, North Carolina, on October 29, 2001. This presentation provides practical examples of collaborative activities for ENG 111 using real-world writing. Assignments are designed to integrate higher-order abilities (analysis, synthesis, and evaluation) and multiple assessment strategies.

Table of Contents

  1. Advertisment Analysis Home Page
  2. Group Project Assignment: "A Collaborative Advertisement Analysis"
  3. Group Roles
  4. Group-Work Evaluation Form
  5. Required Report Elements
  6. Advertisement Analysis Notes
  7. Advertisement Analysis Peer Evaluation
  8. Oral Presentation Peer Evaluation
  9. Problem-based Learning